In brief: Despite the massive controversy surrounding Cyberpunk 2077's troubled launch in December, the title was and continues to be a financial success for publisher CD Projekt. However, the company's own digital gaming storefront, GOG (formerly Good Old Games), has not been performing quite as well, according to CD Projekt's Q3 2021 financial report.
Indeed, the storefront (best known for selling DRM-free games) posted a year-to-date loss of 4.7 million PLN. That means that, between January of this year and the end of September, GOG lost CD Projekt a whopping $1.14 million.
To fix this, CD Projekt CFO Piotr Nielubowicz stated during the presentation that GOG was going to see some organisational changes that would return it back to what made it popular in the first place.“Regarding GOG, its performance does present a challenge, and recently we’ve taken measures to improve its financial standing,” Nielubowicz said.
“First and foremost, we’ve decided that GOG should focus more on its core business activity, which means offering a hand-picked selection of games with its unique DRM-free philosphy. In line with this approach, there will be changes in the team’s structure.GOG launched in 2008 to offer a collection of older games without DRM. Since then, it's slowly morphed to compete with the likes of Steam and the Epic Games Store."Alongside all these changes we initiated through organisation of GOG's operations, we believe that all of the changes we are introducing will allow GOG to focus more on its core business and improve its financial effectiveness in 2022," said Nielubowicz.
Unfortunately, that still wasn't enough to bring CD Projekt's overall net profit (up to Q3) on par with what it achieved during the same period in 2020. Last year, net profit for all segments of CD Projekt's business sat at $5.55 million, but when we factor in GOG's underperformance this year, that figure is only $3.94 million.To obtain cards, players can obtain 5 cards from each Gwent the Witcher Card Game Card Keg.
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